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Improving the IA and UX flow of existing SME pages, BT

Brief: to improve the existing IA and UX of SME business pages

Response: I interrogated business requirements to tease out the key issues for business and user needs, and proposed a mobile-first approach. I then created goals and user stories, and crafted the design through a number of conceptual ideations, wireframes and prototypes.

BT business web IA

BT business web IA

Demonstrating to the team just how long the existing pages were on mobile!

Demonstrating to the team just how long the existing pages were on mobile!

Virtual workshop with stakeholders to discuss IA restructure

Virtual workshop with stakeholders to discuss IA restructure

Concepts, ideas, wireframes and prototypes in Axure

Concepts, ideas, wireframes and prototypes in Axure